Top 14 Advantages of Partnerships

According to research, the partnership channel can help you expand 2X faster.*
But did you know a partnership program does even more?

There were a few surprises when 400+ partnership professionals were surveyed about the benefits their programs offered.

55%

Stated that partnerships are a crucial method for increasing revenue and driving growth.

50%

Stated that the collaboration channel was found to be helpful in enhancing brand recognition

42%

Stated that partnerships boost client retention.

55%

Stated that partnerships are a crucial method for increasing revenue and driving growth.

50%

Stated that the collaboration channel was found to be helpful in enhancing brand recognition

42%

Stated that partnerships boost client retention.

Some of the benefits were astonishing, while others were well-known.
Discover the top 14 advantages of forming a partnership.

  • Increase Revenue 55% 55%
  • Increase Brand Awareness 50% 50%
  • Improve Customer Retention 42% 42%
  • Higher Market Share 37% 37%
  • Increased Conversion Rates 35% 35%
  • Increased Customer Advocacy 34% 34%
  • Improved Product Ratings 32% 32%
  • Increased Customer Life Time Value 32% 32%
  • Improved Satisfaction of Internal Partnership Program Staff 32% 32%
  • Gained Insight Into Partner Generated Content 29% 29%
  • Higher Share of Wallet 29% 29%
  • Increased Cross -sell / Upsell Oppurtunity 29% 29%
  • Improved Productivity of Internal Partnership Program Staff 29% 29%
  • Increased Stock Price of Market Valuation 22% 22%
  • N / A We have not seen any benefits 0% 0%

Find out more about how partnership
leaders are getting results

Download the Impact-commissioned study from Forrester Consulting

Smooth the partnership journey by learning from high-maturity companies

Reach out to an impact growth technologist at Info@combatcontractormarketing.com to bring home the benefits of partnerships to your business.

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