Inbound Marketing for Contractors: The Right Customer Education
Gain New Leads, Spend Less Money
Today, most contractors rely heavily on the internet to generate new leads. In an age dominated by Google, you are more likely to be found online, but that’s only if you’re found at all. But, in a sea of businesses and individuals with the same services, how is this possible? That’s where inbound marketing for the construction industry comes in.
Inbound marketing might seem a bit daunting. But having a strong online presence is critical if you want to stay ahead of competition. More and more people use the Internet to find service providers, and you need to be available where they’re looking. With inbound marketing strategies, customers start the conversation through various online channels, and contractors can create targeted content or customer education approach that makes it easier for people to find them online.
Are you a contractor looking to generate new leads and increase your revenue online? You have come to the right place.
With a strong content marketing strategy, industry-leading customer education methods and buyer insights, we have the tools to target your audience and serve them with the information they’re searching for. By increasing interest and brand awareness, we pull qualified leads into the pipeline and send them to your sales team when they are readiest to buy.
When you choose our Inbound Content Marketing Services, you get:
Higher User Engagements
Highest ROI
Top Quality Services
Desired Results
Get Patent Pending Technology with Fortune 500 Level Multi-Channel Marketing Results
Your Success Starts HERE!
Inbound Marketing for Contractors: The Right Customer Education
Gain New Leads, Spend Less Money
Today, most contractors rely heavily on the internet to generate new leads. In an age dominated by Google, you are more likely to be found online, but that’s only if you’re found at all. But, in a sea of businesses and individuals with the same services, how is this possible? That’s where inbound marketing for the construction industry comes in.
Inbound marketing might seem a bit daunting. But having a strong online presence is critical if you want to stay ahead of competition. More and more people use the Internet to find service providers, and you need to be available where they’re looking. With inbound marketing strategies, customers start the conversation through various online channels, and contractors can create targeted content or customer education approach that makes it easier for people to find them online.
Are you a contractor looking to generate new leads and increase your revenue online? You have come to the right place.
With a strong content marketing strategy, industry-leading customer education methods and buyer insights, we have the tools to target your audience and serve them with the information they’re searching for. By increasing interest and brand awareness, we pull qualified leads into the pipeline and send them to your sales team when they are readiest to buy.
When you choose our Inbound Content Marketing Services, you get:
Higher User Engagements
Highest ROI
Top Quality Services
Desired Results
Get Patent Pending Technology with Fortune 500 Level Multi-Channel Marketing Results
Your Success Starts HERE!
What Is Content Marketing and Does It Really Work?
Content marketing basically comprises of providing valuable, educational, and meaningful content that build trust and credibility and help your current or potential client base solve their own problems. It allows you to connect with your prospects and educate customers about your product or services, why they should use it, and how it can help them, so that they can make an informed decision.
It is an effective marketing strategy that establish your brand’s expertise, when you consistently give your audience informative and action-filled content, which in turn will make it easy to qualify them as leads. Marketers use various educational content marketing strategies to nurture and grow their audience.
Some of the most popular educational content marketing strategies are
Blog posts
Long-form articles
Case studies
Newsletters
Press releases
Templates & checklists
EBooks
Whitepapers
Infographics
Videos
Podcasts
Let’s look at some of the critical content strategy statistics and metrics that will help you make more sense
- 80% of people prefer learning about a company through custom content (Demand Metric).
- Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. (Source: DemandMetric)
- Businesses adopting to content marketing have conversion rates nearly 6x higher for content marketing than non-adopters. (wordstream)
- 53% of marketers stated blogging as their top content marketing priority. (Hubspot)
- 82% of marketers who blog regular witness positive ROI from their inbound marketing. (Source: HubSpot)
- The two most popular marketing content distribution channels are social media (94%) and email (76%).
Inbound Content Marketing Process & Strategies
- Did you know? “75 percent of marketers prioritize inbound marketing.”
- You are diligently running your contacting business and doing great work to be able to satisfy your customers. But, when we talk about future, where do you see your business in a year? 5 years? 10 years?
- Are you marketing with the right purpose or educating your customers in a way they want to be get informed?
- This is the reason knowing your buyer personas is so important to your marketing and sales process. Remember, relevance comes from highly targeted content and its collective outcome making your brand shine.
- At Combat Contractor Marketing & Coaching, we focus on growing your contractor business. First, we start with auditing where we identify your ideal prospect, assess your current website’s ability to attract and convert those prospects, and build a content strategy to grow home contractor leads through your website
Inbound Content Marketing Process & Strategies
- Did you know? “75 percent of marketers prioritize inbound marketing.”
- You are diligently running your contacting business and doing great work to be able to satisfy your customers. But, when we talk about future, where do you see your business in a year? 5 years? 10 years?
- Are you marketing with the right purpose or educating your customers in a way they want to be get informed?
- This is the reason knowing your buyer personas is so important to your marketing and sales process. Remember, relevance comes from highly targeted content and its collective outcome making your brand shine.
- At Combat Contractor Marketing & Coaching, we focus on growing your contractor business. First, we start with auditing where we identify your ideal prospect, assess your current website’s ability to attract and convert those prospects, and build a content strategy to grow home contractor leads through your website
What is a Successful Content Marketing Strategy for Contractors?
What is the point of your content if it’s not seen, read, heard, and, most importantly, shared? Hence, creating and following a well-developed content strategy is what will help contractors to reach to their ideal customers.
At Combat Contractor Marketing & Coaching, we build a strategic plan that focus on your goals and how to achieve them effectively. This strategic plan consists of steps that our content Marketing efforts should be directed to help your contracting business decide your ideal audience, the ways to deliver that content to them and, finally, achieve and measure your targeted results.
Auditing Your Existing Content
Therefore, we ensure to collect all your existing content and analyze them to better understand the present state of your content. Content auditing includes- observing what type of content attracts your audience and what content brings you the best results and the ways to improve to make it happen.
Your Goals & Audience
Marketing Content Production
Smart Content Distribution
Analyzing Content Performance
At last, it is time to analyzing your content performance to understand what type of content is connecting with your audience and what not. It further helps in determining what kind of content pieces to generate next. Understanding the behavior of your audience will give you clear signals about what interests them the most, making it easier for you to come up with new content strategy that yield better results. These content metrics will guide you in the right direction:
- User behavior: unique visitors, pages per session, bounce rate.
- Engagement: likes, shares, comments, mentions.
- SEO results: organic traffic, dwell time, backlinks.
- Company revenue: number of leads, existing leads affected, conversion rate
Analyzing Content Performance
At last, it is time to analyzing your content performance to understand what type of content is connecting with your audience and what not. It further helps in determining what kind of content pieces to generate next. Understanding the behavior of your audience will give you clear signals about what interests them the most, making it easier for you to come up with new content strategy that yield better results. These content metrics will guide you in the right direction:
- User behavior: unique visitors, pages per session, bounce rate.
- Engagement: likes, shares, comments, mentions.
- SEO results: organic traffic, dwell time, backlinks.
- Company revenue: number of leads, existing leads affected, conversion rate
Credible Marketing Inbound for Customer Education
Inbound marketing is an investment, when done the right way produce fathomable results. We follow these primary three principles when it comes to inbound marketing
Create Content Early
Compounding Inbound
Focusing on the Future
When you decide to invest in inbound marketing strategy, you still have to start somewhere. Start Here! We will form a winning content marketing strategy with the all the crucial components of inbound marketing, empowering you to focus your business’s future.
Become Wealthy with Combat Contractor
Marketing Coaching
Call or text us now at 484-356-6200.