Managing A Powerful Digital Presence
"Research shows that one negative review drives away 22% of prospects, that’s around 30 customers."
A negative reputation and reviews whether legitimate or fabricated is bad for business. Customers put an enormous amount of faith on online reviews without even doubting its credibility. If the criticism continues, it will drive customers away and slash your revenue. Negative reviews chase away customers from your business to your competitors.
Negative reviews will have following detrimental effect on your contractor business:
Low search engine ranking: The star rating on review websites affect the way your business ranks on search engines. A business with negative readings fail to rank on search engine, plus they have a substantial impact on consumer perception.
Bad Reputation: Negative reviews is directly proportional to bad reputation of your business. It causes trust issues among your customers and a people tend to avoid purchasing from a company with a bad reputation. It can also hold back the customers from even making an enquiry about your services, as a result, they go to your competitors.
Hard to Fix: Negative reviews and a bad reputation are difficult to fix. The only way to repair the damage is to earn new positive reviews and resolve the negative reviews, which can be achieved with a diligent reputation management strategy with the help of an experienced company.
There is no doubt that internet is your friend that help provide you a platform, where you can reach up to your customers and generate new business easily. Although, if you are not careful, it can quickly backfire and turn into a foe. Hence, it’s extremely important for contractors to understand the significance of online reputation management and how to successfully engage with others online to protect the reputation of a company. The good news is that Combat Contractor Marketing & Coaching is here to assist and ensure your reputation stays intact and attracts new customers.
When you choose our Reputation Management Services, you get:
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Get StartedReputation management, as the name implies is the continuous process of managing your reputation. It involves monitoring the online presence of your business by checking what people are saying about you and your services and taking required steps to influence how people perceive your business.
With people spending almost all their time online, they mostly end up letting out their frustrations about the brands' services or products online. They do not hesitate to leave negative comments or reviews on business websites and social media. Sometimes, comments are reasonable, but still, they can leave a negative impact on a viewer.
Taking help from a reliable reputation marketing service will help tackle such a situation smartly. They have a dedicated team who search and identify negative information about your services online and modify it in search results by promoting quality content that helps restore and improve your image, repairing all the company reputation damage done so far. An experienced online reputation management company helps control how people perceive your brand and help build a good reputation and maintain the same.
Social media is another useful tool as it allows you to know what people are saying about your business in general, may be not in the reviews. For, instance if someone complains about your service in a post or tweet, you can reach out directly to the person and rectify the situation. Social media monitoring can help business strengthen their online company reputation in unexpected ways.
Keep your social media presence in full action mode on platforms on which your ideal clients are mostly active. It generally includes the most popular ones such as Twitter, LinkedIn, Facebook, and YouTube. Platforms like Facebook, Instagram allow customers to leave reviews or comment about your services on your business page. It makes it more convenient for people to see reviews when checking out your profile online.
Producing a steady and consistent flow of online customer reviews, specifically positive reviews are important for your online reputation and ranking on Google and other search engines. A relevant, fresh, and positive online reputation has a direct impact on bottom line sales. The team at Combat Contractor Marketing & Coaching is proven to help clients owning contacting business of different size to develop and protect your company’s image and improve end performance. We build your online reputation by showcasing complimentary testimonials, good reviews of recent projects, and other content that shows your company in a positive light. It covers any bad press about your company in the past and you can ensure your customers that the negative stories are not representative of your business.
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